Ebbro Interview Part 3, Tamiya Comes Down to Earth!



Tamiya Comes Down to Earth!
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----Then, you eventually arrived at a solely display specification with the Brabham BT46 Alfa Romeo (sales date: Sept ’78), right?   For that, you got an OK from the company because you couldn’t fit an electric motor in the flat horizontal opposing 12 cylinder engine?

Yeah, at the ’77 F1 at Fuji, as the current Tamiya Chief Executive and I were looking at the BT45 sitting in the Brabham pits, a devil’s voice (chagrin) was whispering “That engine is cool, isn’t it.  Let’s commercialize it!”  Then Herbie Blash (Brabham’s sporting director at the time, and currently an FIA observer) said “Hey you guys, if you hurry up I’ll let you take as many photos of the engine as you want”, and they took the engine out, and we were at liberty to take pictures.

And at the time, the “BT46 employing a surface radiator system for ’78 is being designed” story had already been in the British magazine AutoSport, so I was thinking, “So if we get these pictures taken we can commercialize a BT46 when it comes out next year”, as he was letting us take the photos.

So then I told the Chief “We won’t be able to fit an electric motor in with this engine.  Maybe it’s about time we went for display only kits?” and he said, “… Hmm, maybe you’re right”.  (laughs)

----By the way, are there any of the first 1/20 F1 kits that you can say “Aren’t my design”?

There are, there are.  The Ligier JS11 F1 (sales date: Nov ’77), the Williams FW07 (June ’80), and the Renault RE30B (April ’83) aren’t mine.  What in the world was I designing back then…?

----Perhaps you were busy with the 1/24 sports car series, or the 1/12 motorcycle series?

Ah.., yeah, yeah, you’re right!

----So, strictly speaking, the 1/24 sports car series planning wasn’t yours to begin with, Kiya-san?

More important than whether it was my planning or not is that, as the one in charge of design in the Model Cars Division, I’d raised the fact that “This is an age we’ve got to do 1/24 in!” to the company.  The “Let’s commercialize an easy model car series aimed at people who’ll be coming into this arena, riding on the super car craze” was my idea.

----I see.  For me it was as if Tamiya had finally deigned to come down into the ordinary world that people like me dwelled in at the time.  The 1/12 F1 and 1/6 motorbike kits were difficult price wise, for elementary and junior high students to both buy and assemble.

In that respect, the 1/20 F1, 1/24 sports car, and 1/12 motorbike kits started from the end of the ‘70s to the beginning of the ‘80s were a big period of change for Tamiya.  And with your release of products in standard sizes, your intrinsically high quality as a model manufacturer, gave you your first wide recognition amongst automotive modeling fans for the first time.

Yes, yes, that’s right.  With large size models, you tend to think “Accuracy should be natural with something this big”.  But, that’s not the case.

----So, in other words, you’d finally chiseled out an environment that made it easy to commercialize things in numbers (variations).

That’s right.  I was put in charge of a lot of the 1/24 series…  Like (as he turns the pages of Bunshun Nesco Books’ The Complete Works of Tamiya 2) this Ford Zakspeed Capri Turbo (sales date: Aug ’79) here, and production cars like the Honda City (April ’82), the Honda Prelude XX (May ’83), the Honda Ballade CR-X 1.5 (Nov ’79), the Morris Mini Cooper 1275S Mk. 1 (Nov ’79), the Lotus Super 7 Series II (June ’84), the Porsche 956 (July ’84), the Subaru Alcyone 4WD VR Turbo (Nov ’85), the Honda Today (Feb ‘86), and the Ferrari Testarossa (March ’86).  These were mostly my designs.

And, it was about this time that our car crews became like “teams”.

----In what ways was it a team system?

I remember branching out work on the City…  And about this time, it was like “We just have to get them commercialized fast”, because Aoshima and others were commercializing similar items.  So it was like “OK, I’ll lend you another car crew”, and eventually the crews became more and more like groups, with parts of the work shared out to 3 or 4 people.

Um, oh yeah.  The Prelude was done that way too.  We were given photos of the actual car by Honda before it was announced, and of course because it was still top secret, I remember that three of us took over a room in front of the president’s office, lined up our drafting tables, and drew our design blueprints there.

----Ah, so you were already getting materials on the actual cars before their announcement then?

The Prelude was the first for that, in Japan that is.  But there had been previous examples of that, like the 1/20 Porsche 928 (sales date: Aug ’77).